Design / Creation

All new fabric creations are developed internally. Our own demands regarding quality, fashion competence and technological implementation are extremely high. For this purpose, our in-house design team works closely with our production experts and textile technologists from the various production departments. Moreover, the team monitors present and future fashion trends, as well as general market developments very thoroughly.

Willy Hermann continually brings out novelties on the market: the company’s own interpretation of new trends, new colours, new fabric designs and patterns, new production technologies, new yarns and new finishing effects and procedures. Very often novelties are a combination of these components.

Quite a number of customers refer to us with their specific needs and requirements, which we are happy to develop or to translate into our existing fabrics or technologies.

On an annual basis, an average of 300 new fabric qualities is developed and presented to international markets.